Today’s Homemaker

One of my only complaints about my experience with Site Build It (and, okay, there are 3 total…maybe 4) is that they set out to convince you that design doesn’t matter. It’s all about creating a brand via your unique voice, and content is the only thing that counts.

I agree wholeheartedly that quality content is the MOST important thing, but I know that it is not the only thing that goes into your “brand”. Design is important. It might even be the SECOND most important thing.

And so while I initially succumbed to the “do a quick, simple design so you can focus on your content” mantra, I am now facing reality. Design is important to ME, so it is important to my site and to my product offerings. It is important to getting me writing, in fact. Maybe it shouldn’t be, but there really aren’t any “shouldn’ts” when it comes to how you are inspired and how you work best.

So…starting with the product line, I’m facing the challenge to make TodaysHomemaker.com into something that compellingly makes a statement about who I am and what I stand for. Yes, I realize I still have a lot of content to write. But frankly, it’s going to bug the crap out of me until I do something. So I’m doing it. You may not “see” it right away because a lot of it is going on behind the scenes right now (as 90% of the web development process is, I’m finding). But I’ll keep you posted.

Here is the first little step in that direction–all of The Gourmet Cupboard products that we stock in our store have been completely redesigned. I hope you like the new look. (I do! I do! I’m practically giddy sharing this with you.) Next up? Redesigning the store itself. Yeeha!